Advertising questions

For advertising, students could be asked to answer on a set advert, an unseen advert for a similar product, or a comparison of a set advert to an unseen advert for a similar product.  Questions on set adverts are likely to reproduce the advert in the paper. 

 

10 mark questions are likely to be AO1 (explain) questions so would focus on a set advert (as in the practice paper), and 15 mark questions are likely to be AO2 (analyse) questions so would be on an unseen advert either on its own (as in the 2019 paper) or compared to a set advert.