Wednesday, December 9, 2020

The Guardian and Daily Mail audiovisual elements in websites

 Convergent links and audiovisual content

The Guardian

 https://www.theguardian.com/us-news/video/2020/oct/29/god-and-the-gop-will-conservative-evangelicals-stay-loyal-to-trump-video

Carefully selected editing

Use of language and how the Guardian selects and constructs values and ideologies.

Use of white Evangelists for eg

Very carefully constructed. 

Extreme stereotypes interviewed - white Evangelist preacher, reported by young Asian journalist. 

Daily Mail TV syndicated American platform

Almost represents Trump as a king, no editing, no cutting. He appears very presidential, flags, desks, chair he appears almost like royalty promoting himself, still bemoaning election. 

https://www.dailymail.co.uk/video/news/video-2302008/Video-Trump-says-Georgia-campaign-Senate-runoff.html


Monday, November 23, 2020

Radio Revision

 READ THROUGH THESE POINTS AND FIND EXAMPLES FROM THE LIST BELOW

  • processes of production, distribution and/ or circulation of PSB radio content in a national context
  •  role of the regulatory framework, including that of public service broadcasting remit 
  • significance of PSB broadcasting and longevity versus varied commercial stations which compete for audiences 
  • specific PSB requirements which impacts on the content of radio output
· impact of ‘new’ digital technology on the reach of radio shows and the way in which content can now be digitally distributed and circulated through an internationally recognised platform versus the competing methods of commercial radio stations. Responses should refer to The BBC Radio One Breakfast Show and might consider:
· how the structure of PSB institutions such as the BBC might influence the format and output of the show in terms of monetary budget and synergy across different platforms. Also, fulfilling its remit to inform, educate and entertain the public
· how the BBC is very much a national institution and the Breakfast Show has been a long-running success; a degree of nationalisation of BBC radio as being traditional and high quality across a diverse range of audiences (now several channels offering alternative breakfast show content) with an emphasis on attracting a key demographic to stay relevant
· the budget and reach of the show in terms of attracting famous stars to participate on the show to reach large national and international audiences (via podcasts/online) which can dwarf less successful commercial stations
· the choice of presenter to challenge adult audiences whilst attracting teens – possible reference to long term commitment of radio presenters
· the use of modern platforms to listen and stream content which (Long-tail) can amass a high number of diverse audiences, thus fulfilling their remit. The show has an array of social media presence to sustain and attract new audiences, e.g. YouTube; simulcasts of 1Xtra highlights
· reference to specific examples and excerpts from the radio show that they studied to support their points made with reference to the production values of the show.
· economic development of BBC as a leading media provider (nationally and internationally); how the radio show is ‘cutting edge’ in terms of the way it is produced show; how the ‘long-tail’ style reaches across multiple platforms
 · economic contrast between budgets of BBC Radio One Breakfast Show versus commercial radio institutions
· political context of radio production in terms of PSB expectations versus the niche/commercial nature of other radio programmes
· political pressure on the BBC to remain unbiased whilst also fulfilling their remit as a PSB during the construction and distribution of radio show content
· cultural significance of the BBC being a traditional and respected broadcaster with high production values that appeals to multigenerations of loyal audiences and fan-bases

· cultural importance of the BBC in attracting a range of talented performers and artists to cross promote economic interests of the BBC and fulfil cultural interests of diversity and popular culture.

https://www.telegraph.co.uk/news/2016/04/14/how-does-the-bbc-spend-its-5bn-in-licence-fee-money/

cute revision https://www.bbc.co.uk/bitesize/guides/z2s97hv/revision/3
  • music
  • news 
  • audience phone in
  • promotion
  • celebrity guest
  • audience games 


Egs

Thursday, November 5, 2020

Past Student websites

Good past student websites

Magazine websites

https://canvasentertainmen6.wixsite.com/mysite-canvas5

https://valenciamagazineuk.wixsite.com/mysite

https://athenamagazineuk.wixsite.com/mysite-1

www.femmemagazine.co.uk

Music video websites

https://savannawebsite.wixsite.com/mysite-1

www.faithofficial.wixsite.com/music

https://route66musicdj.wixsite.com/mysite

https://rosalamourmusic.wixsite.com/mysite-1

https://oluofficialuk.wixsite.com/oluofficial




Halfway Evaluations

Halfway evaluations are a really good way of looking at some of your work, finding out where you're going with it and giving you some feedback. We need to get a really good idea of what your final product is going to look like. 

For Wednesday 11th November please provide a presentation including the following:

Slides should include
  • What is your industry and brand and how does it fit together?
  • Genre - protest, doc, news (how are you going to fit the conventions)
  • 1 minute music video/doc/front covers and contents draft
  • Website
  • Audio visual idea
  • Social media
  • How are you going to target your audience?
  • What do you still need to do?
An explanation of your cross media branding and what you are still to include in your productions. Mrs Field and I will go through each of these one afternoon and be able to provide you with feedback.

Thursday, October 8, 2020

Advertising questions

For advertising, students could be asked to answer on a set advert, an unseen advert for a similar product, or a comparison of a set advert to an unseen advert for a similar product.  Questions on set adverts are likely to reproduce the advert in the paper. 

 

10 mark questions are likely to be AO1 (explain) questions so would focus on a set advert (as in the practice paper), and 15 mark questions are likely to be AO2 (analyse) questions so would be on an unseen advert either on its own (as in the 2019 paper) or compared to a set advert.

Monday, October 5, 2020

NEA this week commencing 5.10

Everyone set up a wix with your artist/mag/tv doc name

Using indesign https://drive.google.com/drive/search?q=indesign

Setting up a wix guide https://drive.google.com/drive/search?q=wix

TV Docs - Scripts finished, practise shots, filming

Music video - Lip syncs and practise shots

Magazines - Front cover and contents page layout 


Friday, September 18, 2020

Magazine Tips from OCR

How to use Adobe indesign 




Magazines as part of a cross-media brief: • layout • typography • use of language • use of images.

The research for the magazines set in Component 01, Section B could lead into the drafting of a layout for the front cover of a new magazine followed by a photography session, producing a set of marked up contact prints for the cover.


https://youtu.be/ElDOiblXFPw

https://youtu.be/8_TIRTqRr1A

https://youtu.be/5XD96iFyIXo

https://www.mediacollege.com/lighting/three-point/


Set up mini studio areas and take macro photos of the products. Control lighting and focus. Import photos into Photoshop. Demonstrate basic features of Photoshop (or any other image manipulation software you are using), making sure they understand layers, the magic wand, layer styles, text tool etc. Use the magic wand to cut accurately around the photo of the product (made easier because of the plain fabric background); source a suitable background image from the internet to add meaning to the product; devise a slogan or tagline and select an appropriate font (perhaps using www.Dafont.com or www.fontspace.com); experiment with adding shadow to the product or an effect to the text; try using the dropper tool to change the text colour to something cohesive with the images; experiment with the masking tool.

Draw up a rough layout first, then use Photoshop, InDesign etc. to create the cover digitally. Design a new masthead; consider carefully what the sell lines might be; take the cover photo(s) considering how the subject is represented (shot size and angle, lighting, facial expression, colour palette, make up, background, clothing etc. will all have an effect on how the figure is represented, anchored by the text) Remember to consider the price, to include a barcode, date and a web address. These activities may be published (physically or online) and submitted as a preliminary activity.

Sunday, September 6, 2020

NEA Deadlines

 NEA Deadlines


Week ending:

11/9
Song choices/Pitch presentation

18/9
final song choice/tv/magazine
narrowing down ideas themes after presentations (incorporating feedback)
choosing performers/models
costume ideas
locations finalised, blog organised with pitches uploaded onto slides

25/9
storyboard/shooting schedules/risk assessments
 
2/10
Finalise locations, costumes and props
Filming/Shooting week/ first draft of SOI due

9/10 
Start website design, to include labels and brand www.wix.com try and get the website name to have your brand name - I think you need to create a gmail for your brand for this.

16/10 
Any more filming needed
Website

23/10
All filming/photography complete

HALF TERM

Week ending:

6/11
Editing begins, audio visual filmed for websites

13/11
Halfway evaluations - gather feedback and upload

27/11
First draft of production - website articles/dvd covers uploaded
Teacher and peer feedback commencing the following week.
Reflect upon and upload to slides.

4/12 
Amend your statement of aims to reflect finished product intentions.
Website complete

11/12
Final productions - music videos, magazines and tv docs

January 2021- Fld/Kbr will moderate your productions (30% of your A level grade sorted!)

End of year 12 assessment DIRT

Tuesday, July 7, 2020

Prelim reflection

These questions are to guide you and hopefully you will see what you need to work at, how long each step takes and how you will apply this learning when planning your NEA. Add Prelim and Reflection labels.



1) How did you plan your sequence? What processes did you use?

2) What technology did you use to complete the task, and how did you use it? What new effects/programmes did you learn?

3) What factors did you have to take into account when planning, shooting and editing?

4) How successful was your music video/magazine/tv doc copy? Please identify what worked well, and with hindsight, what would you improve/do differently? What did others say about your production?

5) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your music video/mag/tv doc, do you think?

6) What areas of NEA production are your strengths and weaknesses ? What will you practise over the summer to improve?

7) Looking at the other productions on their blogs, which do you think were most successful and why?


8) What have you learnt that you will be able to take with you for your NEA planning and production?

Monday, June 29, 2020

The Big Issue revision

Creative editing tasks

Photoshop effects - pick 10

Creative Filming and Editing Tasks
     1) Cloning editing task – tripod and camera must remain still in wide shot. Actor is filmed moving in different parts of the shot. Standing by the board, sitting down. 6 different shots. Go to premiere link on how to edit it. http://www.youtube.com/watch?v=3ASBzkL2aRY

     2) Depth of field task –

·       Do a distance little and large shot so that someone looks very small in the background and another very large.

·       Place an object like a cup or a ball down maybe with grass background - place the camera level with the object quite far away and then zoom into it so the object is sharp but the camera is blurred.

·       Place your artist in the background and add various cut out props to the foreground to float around the artist.

3)   Reverse shot – while the artist is singing get them to walk carefully forwards, but to add excitement to the shot add obstacles for jumping over and ball throwing so it can be reversed.

4)    Wheelchair / Tripod – we are going to simulate tracking and dolly shots. Camera on wheelchair film artist moving towards you singing to camera one take 30 seconds.

Tripod shot – raise the front leg of the tripod so the camera is pushed forward on the back legs.

(These next few shots I found inspirational in terms of cinematography to inspire your creativity. Try these at home.)






Premiere editing techniques to practise

5) Blurred background

6) Make someone colour and the rest black and white

7)  Glow effect titles

            9) How to make background black and white and artist colour
10) Time remapping - to slow part of the video down
11) Change to color - pick a solid colour (like someone's jacket) and change the colour


10) Blending two videos to get a fantasy effect



There are hundreds of how to channels on youtube but I really like these easy quick instruction videos https://www.youtube.com/channel/UC46antF70V5qEFoW8xbGnoA

Wednesday, June 3, 2020

Preliminary tasks research and planning

Step 1 Choose which production you're going to do and set up a new google slides and call it Prelim task.Label Prelim. In this presentation you will show the step by step progress of your prelim as well as any disasters along the way. So keep a visual diary on your slides for me to see. Fill this in if you haven't yet please. https://docs.google.com/document/d/1QEGEvjzzB32Q_OMkLZ0JDwS86hjaEw25jdBHvIy7178/edit

Step 2 Make a step by step google slides from storyboarding and naming shots (or in magazines to CLIFTing your chosen product and preparing your models) to rough filming and outtakes to final product. Find one that you would like to copy and is doable in your surroundings/circumstances - magazine front cover and contents, tv doc 1st minute of the documentary, music video any one minute of video.

Step 3 Have a look at some free editing software on laptop or phone. I know this is not ideal but initially we will just need your footage. Film in landscape don't forget and get the shots, fonts etc as close to the original as possible. Practise a lot! Play original alongside. Here are some music video prelim tasks from last year

https://www.youtube.com/watch?v=8tIjAKZclUQ&list=PL43pXIqia3QLhs1-wdbjSF_qlEB2PUJVd&index=1

https://www.youtube.com/playlist?list=PL43pXIqia3QIOR-bGaxFDd63T6yVGrDD-

Magazines Practical photography tasks - https://www.slideshare.net/jphibbert/photographic-techniques-54009783
Use this free software to practise mag covers and contents pages https://www.canva.com

Music videos in one room to give you some ideas - free editing software Gimp, Glimpse or Affinity.

https://www.youtube.com/watch?v=aMKPK72SSXk

https://www.youtube.com/watch?v=hEhutIEUq8k

https://www.youtube.com/watch?v=fLexgOxsZu0

https://www.youtube.com/watch?v=MGxjIBEZvx0

Documentaries (see above for free editing software) some ideas are Louis Theroux, Don't F with cats, Filthy Rich (Epstein), The Last Dance (Michael Jordan). Have a look at their first minute and see which ones are most doable in your situations.


Monday, March 23, 2020

Blog list

Spring Term 2A


30) Daily Mail front cover evaluation LABEL - NEWS, CONSTRUCTION, REFLECTION
31) News PPE Dirt sheet LABEL - NEWS, LIAR, REFLECTION
32) Jungle book student workbook LABEL - FILM, INDUSTRY
33) Jungle book essay questions LABEL - FILM, INDUSTRY
34) Jungle Book class notes LABEL - FILM, INDUSTRY
35) Jungle Book construction LABEL - FILM, CONSTRUCTION
36) Jungle Book reflection questions LABEL - FILM, CONSTRUCTION, REFLECTION

Spring Term 2B

37) Radio Google slides to include: LABEL - RADIO, INDUSTRY, AUDIENCE
(January 27 setlist from 630-10 with important areas highlighted)
  • OCR fact sheet interpretation
  • Radio essay questions
38) Radio construction - LABEL - RADIO, CONSTRUCTION 
39) Radio notes from lessons/ look at links on first few slides and take notes LABEL - RADIO, INDUSTRY, AUDIENCE
40) Radio construction
41) Radio reflection
42) Minecraft presentations - LABEL - VIDEO GAMES, INDUSTRY, AUDIENCE
43) Minecraft construction - VIDEO GAMES, CONSTRUCTION, REFLECTION
44) Big Issue notes LABEL - MAGAZINES, LANGUAGE, REPRESENTATION
45) Big Issue front cover analysis using mcpaps, clift, contexts and question list - MAGAZINES, LANGUAGE, REPRESENTATION
45) Big Issue comparison and essay MAGAZINES, LANGUAGE, REPRESENTATION
46) DIRT 2B - ASSESSMENT, REFLECTION
47) Advertising Tasks - Lucozade ADVERTISING, LANGUAGE, REPRESENTATION
48) Advertising Tasks -  Old Spice ADVERTISING, LANGUAGE, REPRESENTATION
49) Advertising Tasks - Shelter ADVERTISING, LANGUAGE, REPRESENTATION


Summer Term 3A (lockdown)

50) CBR music video analysis 10 screenshots, fill in table  LABEL MUSIC VIDEO, LANGUAGE, REPRESENTATION
51) Guetta Titanium analysis 10 screenshots, fill in table  LABEL MUSIC VIDEO, LANGUAGE, REPRESENTATION
52) Music video essay LABEL MUSIC VIDEO, LANGUAGE, REPRESENTATION
53) NEA research tasks 1-10 LABEL RESEARCH, PLANNING ON NEA BLOG
54) Media in the time of Covid LABEL NEWS
55) Newspaper revision booklet LABEL NEWS
56) Completed prelim task LABEL PRELIM ON NEA BLOG
57) Prelim evaluation
58) Final end of year DIRT sheet! 

Autumn Term 1A

LABEL INTRODUCTION
1) media moodboard
2) youtube video apply LIAR
3) summer homework

LABEL LANGUAGE
4) poster analyse genre using DISTINCT
5) upload photos and apply distinct and genre
6) semiotics task - find poster and discuss denotation/connotation like Glee poster
7) premiere practise - describe task and what transitions/effects you played around with LABEL CONSTRUCTION (for any editing task)

LABEL LANGUAGE
8) camera shots video - what are the uses of these shots - when would you use an ECU for eg. Add to your blog post.
9) 27th Sept HWK Mise En Scene - CLAMPS upload your notes and analyse the five adverts
10) Sound - MCDOVED find your own clip and analyse what, how and why sound was used
11) Upload your textual analysis notes camera, mise en scene, editing, sound
12) 4th October HWK Boyz N the Hood - https://gbhsmedia2019.blogspot.com/2019/09/camera-mise-en-scene-sound-and-editing.html

LABEL REPRESENTATION 
13) Find three countertypes of representations for DR CAGES
14) 11th October Flipped learning Representation pack - upload to google docs and then onto your blog
15) Upload audience notes LABEL AUDIENCES
16)  Stuart Hall, George Gerbner, Albert Bandura, Steve Neale LABEL THEORY
17) Upload industries presentation - add feedback and improve presentations LABEL INDUSTRIES

Autumn Term 1B

18) Adverts uploaded onto blog and advert evaluation LABEL CONSTRUCTION, REFLECTION
19) HWK Newspaper research - three worksheets answers on blog LABEL NEWSPAPERS,  INDUSTRY
20) Analysis of a front cover - LABEL NEWSPAPERS, REPRESENTATION
21) First assessment uploaded and DIRT sheet completed and uploaded LABEL ASSESSMENT, REFLECTION
22) Newspaper Language Conventions - Broadsheet, Mid market, Tabloid conventions table LABEL
NEWSPAPERS, LANGUAGE
23)Type up newspaper notes NEWSPAPERS, LANGUAGE
24) News topics presentations NEWSPAPERS, LANGUAGE
25) Newspaper/website comparison NEWSPAPERS, LANGUAGE
26) Newspaper representations google slides  NEWSPAPERS, REPRESENTATION
27) Newspaper audiences NEWSPAPERS, AUDIENCE
28) December 12th email NEWSPAPERS, INDUSTRY
29) Daily Mail front cover CONSTRUCTION



Wednesday, March 18, 2020

The Big Issue

Media Language and Representation exam


Media language: 
  • How the media through their forms, codes, conventions and techniques communicate meanings
    genre conventions of camera, editing, sound and mise-en-scene 
  • How are these elements used together to construct the media form so that it looks the way it does? 
  • How are these elements organised or combined in a certain way to communicate meaning in the set product? 
  • How does the genre develop? 
  • How does the content incorporate the viewpoints and ideology of the producer?

Media Representation:
  • Which different groups, individuals and or events are presented or shown in each set product? 
  • What positive or negative stereotypes are evident and why? 
  • What messages and values are communicated about different groups, individuals and or events?
  • What conclusions can we make about the representations? 
  • Which groups are misrepresented and under-represented? 
  • How are representations constructed as real? 

Friday, March 13, 2020

Minecraft Construction

Minecraft Construction Task

Every successful media construction requires research, planning, production and evaluation.

Even though sales are stronger than ever, Minecraft are trying to encourage all those young Fortnite fans to fall in love with the game as much as the older teens. You have been hired to come up with some merchandise ideas for Minecraft targeting both genders and aimed at a 7-16 audience.

Create a google slide or similar and include:

Research
What has been some of most successful merchandise aimed at this age group so far. eg Star Wars, Toy Story, Frozen

What other Minecraft merchandise is available currently? Show some examples.

Planning
Look at some print adverts and decide what the conventions are. Plan a design or describe your idea.

Production
Choose the programme you'd like to make your product on and design your product making sure you believe in its success and that it fits print advert conventions.

Evaluation

What was the task you were assigned?

What programme did you use to complete your task?

What tools did you use from your programme to create your task ie font websites, crop, colour changes etc?

What were the biggest obstacles to completing your task?

Describe your production and why you chose the various text headings and images?

What was your initial feedback? What did others say about your production?

Identify what went well and with hindsight what would you do differently?

News revision

.